The Evolution of California’s Brand: A Look Through the Decades
May 30, 2023
By David Petr, CEO of Marketing Alliance
California, a state known for innovation, beauty, and a very rich cultural landscape, has undergone tremendous rebranding over the years. Over the course of time, the state’s branding has evolved to reflect changing trends and priorities that masterfully resonated with its audiences. Behind the scenes of developing these memorable campaigns, intentional place-based branding initiatives were at play, with each one crafted to shape perceptions of the region and attract business investment, visitors, and to...
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