Monday, September 30 2019
By Don A. Holbrook
Economic development has traditionally been slow to respond to trends and then when they do they are usually behind the wave. The same could be said of the approach by in large for attracting investment into the Digital Media Age. Too many of the legislated programs in the USA, this vision is Films and Digital Productions of Film based industries in the world of the silver screen old school images of Hollywood productions.
George Gilder recently wrote his latest prediction on this real topic of Digital Media and/or the Digital Economy, called “Life After Google.” States such as Connecticut, Louisiana, Texas and New Jersey pop up on the first page of Google searches under this subject, but the links lead to film credits for the most part. This old school vision is not where the hotbed of growth is occurring and/or going to continue to grow.
Tuesday, September 18 2018
By Christa Ouderkirk Franzi, CEcD, Senior Project Manager, Camoin Associates, Inc.
Digital media is arguably the most disruptive industry across the economy. Beyond completely transforming the way we watch movies, play video games, and receive news within just a few years, businesses that do any sort of online marketing are in a constant battle to keep up with the perpetual onslaught of new channels, applications, technology, and tactics to reach targeted audiences.
The digital media industry is just as hard to define as it is to stay on top of. When broken down, ‘digital’ means anything related to using a computer and ‘media’ are the tools used to communicate across space and time such as books, radio, television, etc. While streaming radio over the internet is a form of digital media, the use of computers to communicate allows something that traditional broadcast media does not: interaction across networks. Consumers of digital media engage with content with a simple ‘like’ or ‘share’ to their personal online network, or they can create an online group to identify others interested in the same type of content. All these actions by consumers are a way of communicating preferences back to content producers and providers who use this information to better their offerings and the user experience.