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 Economic Development News 
Wednesday, October 21 2015

$360 million investment, 1.5 million training hours brings popular ES 350 to American assembly line for first time

Georgetown, KY -- When Toyota introduced Lexus to the U.S. market in 1989, the Georgetown, Ky., plant – its first stand-alone vehicle manufacturing facility in America – was just in its second year of producing the Camry.

Experience the interactive Multimedia News Release here:  http://www.multivu.com/players/English/7655351-lexus-kentucky-plant-es-350/

Fast forward 26 years and that same plant is celebrating the start of U.S. Lexus production.  Today at a ceremony fit for a luxury brand king, the first-ever U.S.-produced ES 350 was unveiled before several thousand proud team members in Georgetown.  And, just like a newborn foal at the nearby horse farms in Central Kentucky, the newcomer was brought into the world with plenty of TLC and hope for a bright future.

"This is really a proud moment for us and brings us full circle," said Wil James, president, Toyota Motor Manufacturing, Kentucky, Inc.  "To be the first wholly owned plant, building the number one best-selling car in America, the Camry, for 13 years in a row, and then to be selected to build the first Lexus is truly a tribute to our team members."

For the past two and a half years, the Kentucky plant – Toyota's largest in North America – has been gearing up to make the ES 350, Lexus' best-selling sedan in the U.S.  In all, $360 million was invested toward a new dedicated assembly line, adding 750 new jobs.  Total capacity for the new line will be 50,000 vehicles.

"Localizing Lexus production is in line with our North American production strategy, and is rooted in our philosophy of building cars where we sell them," said Toyota North America CEO Jim Lentz.  "The Kentucky plant is known for being one of the top vehicle manufacturing facilities in the world.  With our talented team in Georgetown building our popular ES 350, we're positioned to better serve our U.S. customers now and well into the future."

To prepare to build the Lexus sedan, team members underwent 1.5 million hours of training.  This included trips to Japan for many to learn the art of Lexus craftsmanship.  It also meant spending time behind the wheel of an ES, driving it on Kentucky roads, and dealership visits to gain an understanding of customer expectations and customer service.

Mike Bridge, a 13-year team member at the Kentucky plant and now assembly manager on the Lexus line, knew things were a little different from the get-go in regard to training.  "One of the first things we did was purchase 22 brand-new ES 350s from a local dealer.  We brought them in-house, and repeatedly tore them down into 2,000 pieces and built them back up.  We learned every facet of this vehicle; how to put it together the right way."

With the addition of the Lexus units, the Kentucky plant will have capacity to build more than 550,000 vehicles a year.  Total employment now stands at over 7,500.  In turn, this is welcome news to Kentucky Governor Steve Beshear.  "This is an important day for the Commonwealth.  For Lexus to have the confidence in our Kentucky workforce to build this magnificent car speaks volumes.  These additional 50,000 vehicles are further proof that the state of Kentucky is a great place to do business for the automotive industry."

As part of the celebration of the ES' arrival, Toyota is matching the 50,000 production-unit number with $50,000 in donations to a pair of local nonprofits: Horses and Hope, a statewide group that provides mobile cancer screenings and education at Kentucky's four thoroughbred racetracks for fans and track workers; and Old Friends, a thoroughbred retirement center in Georgetown, Ky. that cares for retired racehorses, including 1997 Kentucky Derby winner, Silver Charm. Each organization received $25,000.

The addition of the Lexus plant to the Kentucky campus bodes well for the whole operation, and, in fact, has already made an impact, James said.  "Before we were chosen to build the ES, we put a plan in place to show we were capable of building Lexus before Lexus would consider coming here.  That strengthened us across our plant, and as a result, we're building better cars overall."

About Toyota
Toyota (TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we've built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  For more information about Toyota, visit www.toyotanewsroom.com.

About Lexus
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance.  With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and one F performance model.  In the United States, Lexus vehicles are sold through 235 dealers who are committed to exemplary customer service.

Contacts:
Rick Hesterberg - 859-351-4780
Ashley Chatham - 859-473-3709

To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/my-old-kentucky-homecoming-us-lexus-production-begins-in-bluegrass-state-300162081.html

Posted by: Nicole@ExpansionSolutionsMagazine.com AT 11:44 am   |  Permalink   |  Email

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